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It talks a lot about "math" to reassure singletons that it's making furious calculations to find their dream partner. U nder a section titled "Math in the name of Love" it says: Algorithms, formulas, heuristics — we do a lot of crazy math stuff to help people connect faster. You can sign up for free and have a browse but if you see someone you like, you've got to pay to contact them.

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Once you've joined your profile will appear on search pages and will be sent to other users who you match. Y our photo could also appear on the Guardian website, for extra reach.

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If two users says they are both looking for lovers between the ages of 30 and 35 in a 10 mile radius, they'll end up in the same "swipe" queue. Y ou then decide whether you like the look of the suggested matches.

Users swipe right if they're interested and left if they're not. If you both swipe right you've got yourself a match and can start messaging. M s Danino said: Ms Danino added that users of dating sites are asked to judge themselves in order to provide data for the algorithm to use - and what we think about ourselves is not always accurate. The study found that while the computer-based algorithms could match up people with similar preferences they can't predict what sparks desire.

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Visit our adblocking instructions page. Home News Sport Business. Telegraph Money Consumer affairs. Consumer enforcement Case state: Contents Case Closed Case launch. Case Closed 13 June The undertakings also cover a variety of other commitments including: Explore the topic Competition.


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What were you doing? Personality profile based on the ''Big Five'' personality models - gender, age, residence, profession and level of education to help create long term relationships. They believe that your friends know you best - so, like a virtual wingman, they write your profile for you! Inbuilt personalised location features, and weekly dating tips, to help you find that special someone.

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Inbuilt behavioural matchmaking engine which learns as you click to pair you with singles you're likely to be mutually attracted to. Are you looking for love this year?

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