Dating Platforms

It also lets them use their company name in the headline of their ad with more effectiveness than most companies would likely see.

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Notice how they used the Registered Trademark sign in the ad—using symbols like this, when possible, can be a nice way to make your ad copy stand out from the competition. The ad also asks a question another effective strategy to test in your ads and has a clear call to action that offers the benefit of seeing Pics and Profiles for free.

What's Happened Since

No fancy header at the top. Average ad position is something worth testing in AdWords. Being in the 1 or 2 spot may not be the most profitable spot for you. The ad is fairly straight forward and, like Match.

5 Dating Websites That Rock at Content Marketing

At first glance above the fold, their landing page is similar to Match. If you scroll under the form, there actually is a lot of copy on the page. The copy lays out the main sales arguments for using eHarmony. This site, like consumer-rankings.

Looking for Love Online: Marketing Lessons from the Top Online Dating Sites

Their ad has many of the same things we talked about in the consumer-rankings. And, the landing page has a similar layout as well. The focus is mostly on the table that compares the various dating sites with links to the sites. But overall, the ads and landing pages of these two comparison sites are very similar. What stood out to you about the ads and landing pages for these sites? Share your thoughts in the comment section below. Why have you chosen online dating? Match has been the pioneer of the online dating era, founded in April Dating services like Tinder and Plenty of Fish are extremely popular amongst young people looking for quick ways to meet people near them, with the average user age being Since the app has fewer features than services like Match.

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  8. Your profile should include a few of your interests, preferred languages, and a quick description of your ideal connection. Be respectful, and personable. Try to keep your description short, and possibly have a friend look over it. Again, your profile photos should be in line with your brand.

    Dating website marketing plan

    Having clear and recent photos of yourself are a must. Abstain from using blurry photos, or overly edited photos.


    Your photos should be attention grabbing and say something about you and your interests. Part of branding is creating compelling packaging. Here are also a few other sources that go into great detail about optimizing your online dating profile: